Art Marketing Resource Center

Art Marketing

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	Legal & Branding Books
	Marketing Resources
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Marketing Resources: Art Marketing Articles & Sites


Business Plans & Selling Basics:
	Art Marketing Still a Major Topic for Painters
	Frank Covey’s Personal Mission Statement Builder
	How to Build a Marketing Plan
	One Page Marketing Plan
	Learning to Sell for Artists
	How to Write an Artists Statement
	Writing an Artists Statement
	Art of Self-Promotion Archives
	Sculptor.org
	Tips for Successful Art Openings
	Marketing Mentor Resources

Using Email Effectively:
	Email...Overused, Abused & Invaluable
	How To Build Your Money-Making Email List
	Email Newsletter Marketing Essentials

Using Direct Mail:
	Hidden Value of Post Cards
	10 Reasons to Publish a Newsletter
	How To Use Cheap, Effective Postcards To Market Your Business, Organization, or Idea
	The Look of a Letter

Photographing Your Art:
	BetterPhoto - Advice on how to photograph paintings without a flash.
	Photographing Your Artwork - tipsheet

Courting Galleries & Other Indirect Channels:
	Make Open Studios Work for You
	Sales & Exhibition Options
	10 Things You Must Understand About Your Prospects
	Tips on Conducting Gallery Interviews [PDF]
	Researching Galleries Right for You

Working the Web:
	14 Steps To A Trustworthy Website
	Web Site Copywriting
	The Right Way to Improve Link Popularity
	Email Newsletters using Constant Contact 60 Day free trial. This is the system we use at TAC and it's great. After the 30 day trial you only pay for the number you send.

Law:
	Arts Copyright Law

Consultants:
	Linda Blondheim
	Artist Career Training.com
	Artist Help Network
	Sue Viders
	Chris Maier
	Debra Valle Author of "Selling the Brand when it's YOU" with practical tools for creating a personal brand.